Who we help · For founders
A Personal Brand for Founders
Before an investor reads the deck, before a candidate accepts, before a customer signs, they look you up. What they find is part of the pitch.
What it has to do
What Your Personal Brand Is For
Investors
They are backing you as much as the idea. Your profile should show why you, and why this problem, in a line they can repeat to a partner.
Hires
Good people choose who they work for. A clear story about where you are going does some of the recruiting before the first call.
Customers
Early on, the founder is the brand. Buyers want to know who is behind the product and if you understand their problem.
What we often see
The Usual Problems
Patterns that come up again and again when we look at founders’ profiles. Each one is something a single request can put right.
- A headline that only says “Founder & CEO at”, which tells a stranger nothing.
- An About section written for the last round, or for a company you have since left.
- Long silences on LinkedIn while the company is busy, so the last thing people see is months old.
- A company page that says more about you than your own profile does.
What fits
Services for Founders
All included in your membership. Human-led and AI-assisted, with a person approving everything before it reaches you.
Profile Overhaul
Your LinkedIn profile rewritten and redesigned around what you want it to do: headline, About, experience, Featured, a new banner, and a plan for what to pin.
Included in your membershipChanges until you’re happySee Profile Overhaul →Why it fits: Puts the why-you story at the top of your profile, where investors, hires and customers land first.
Ghostwriting
LinkedIn posts written in your voice, from your brief or from what you have already said in public. Ask for one post or a considered batch from one brief.
Included in your membershipChanges until you’re happySee Ghostwriting →Why it fits: Keeps you visible while you build, written from what you already know and say, without taking a day a week.
Personal Website
A focused one-page website plan and ready-to-use copy that helps visitors understand what you do, who you help and what to do next.
Included in your membershipChanges until you’re happySee Personal Website →Why it fits: A page about you, separate from the company, that stays yours whatever comes next.
Also for
Not Quite You?
- For coachesTrust has to be there before the discovery call, not built during it.
- For consultantsYour expertise has to sell before the proposal does.
- For executivesYour board, your team and your industry all check what you say about yourself.
- For speakersOrganisers and audiences check you out before they book you or turn up.
- For freelancersReferrals check you out before they get in touch.
- For creatorsTurn attention into work you actually want.
- For solopreneursYou are the brand. There is no one else to put on the page.
Your Personal Brand, Looked After
Become a member and send your first request today, or look through the services first.