For people who need to be found, understood and trusted
A LinkedIn presence that makes the case for you.
Paste one link and get your profile scored for free. You will see what is already working, what is not, and exactly what to change. From there you either do it yourself, or we do it for you, delivered in 3 business days.
The score is free. One link is all it takes. No account, no passwords, nothing posted.
How it works
Your link goes in, your score comes out
No calls to book. No discovery workshop. No three-week timeline.
1
You paste one link
Your LinkedIn URL and an email address to send the finished score to. That is all.
2
We take it apart
We read the whole thing and then figure out what is not working for you.
3
You get your score
A number out of 1000, and a list of what to change to bring that number up.
What we work on
The 10 parts the score is made of
Each one is worth a set number of points. Your score tells you where you lost them. The Overhaul is us going and fixing them.
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Headline
150A headline built from who you help and the result you get them
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About
150An About rewritten to open on a hook and carry one checkable result
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Featured
120A Featured section rebuilt around proof rather than links
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Experience
120Your current role restated as outcomes, with the numbers put back
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Activity
120A first-month publishing plan you can actually keep
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Photo
90A photo brief: framing, lighting and crop that survive thumbnail size
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Banner
80A banner designed with one legible line, clear of the profile overlay
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Skills
60The three skills worth ranking first, chosen against what you sell
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Recommendations
60A request script and the shortlist of people to send it to
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Links and URL
50One destination, labelled, in the field people actually click
10 parts, 44 checks, 1000 points. Nothing else counts toward the score. See every check.
Why this matters
Found, understood, trusted. In that order
Being found gets you nothing if you are not understood. Being understood gets you nothing if you are not believed.
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Found
They type your name and get a namesake, a directory that scraped you years ago, a profile from a job you left. You are on that page somewhere, further down.
- “Is this the right one?”
- “Different person, I think.”
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Understood
Twenty seconds to work out what you do and who for. A job title is not an outcome, and three descriptions of yourself across three surfaces is not one person.
- “What do they actually do?”
- “Who is this even for?”
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Trusted
Nothing on it can be checked. No number, no named client, nothing posted in a year, a banner and a photo from different eras. Nothing a stranger could verify.
- “Might be good. Hard to tell.”
- “Last post was a year ago.”
Get Your Score
Find out where you stand
We look you up and send back something you can act on: the score, and everything sitting behind it.
- Nothing to log into. We work from what is already public. No password, ever.
- Nothing gets posted. We do not touch your profile. Looking is all we do.
- No obligation after it. Take the list and do it yourself if you would rather.
Free. No account, no passwords, nothing posted.
We do it for you
One Simple Price. No subscription
The score is free, but if you want us to do the work, this is our offer.
The Overhaul
Save time. We do it for you.We work through everything the score flagged and fix it for you. Words written, visuals designed, all of it by hand, then sent to you ready to put in place.
$399 one time
How many people?
1
- A headline built from who you help and the result you get them
- An About rewritten to open on a hook and carry one checkable result
- A Featured section rebuilt around proof rather than links
- Your current role restated as outcomes, with the numbers put back
- A first-month publishing plan you can actually keep
- A photo brief: framing, lighting and crop that survive thumbnail size
- A banner designed with one legible line, clear of the profile overlay
- The three skills worth ranking first, chosen against what you sell
- A request script and the shortlist of people to send it to
- One destination, labelled, in the field people actually click
- Each person delivered in 72 business hours
- One brand system for people in the same company
- More than 12 people, write to us for a quote
- 2 rounds of changes
Card handling by Stripe. We never see the number.
Frequently Asked Questions
What comes with The Score?
Everything we found, and what to do about it. We read your profile against the 10 parts listed below and the 44 checks behind them. You get a score out of 1000, then every check we ran, what it is worth, and the evidence behind the result. What you do not get is the finished work — no written headline, no designed banner. That is The Overhaul.
Why is The Score free?
Because it is the most honest sales pitch we have. You see exactly what is wrong and exactly how we think, and then you decide. Some people take the list and do it themselves, which is fine. Others would rather not spend the weekend writing, and those are the people The Overhaul is for.
And The Overhaul?
We do the list. The positioning line, the profile copy, the banner and photo direction, the plan for what to pin and where to point people, and a first month of publishing. Written and designed by hand, then sent to you ready to put in place.
What do you need from me?
For The Score: your LinkedIn URL and an email address. That is the whole form. For the overhaul, a short one in your own words — your work, your numbers, the things you would actually defend. Five minutes, no call.
Do you need my passwords?
Never. We work from what is already public plus what you tell us. We do not log into anything, post anything, or connect to any account. If a request ever asks you for a password, it is not from us.
How long does each take?
The Score lands in your inbox in about five minutes. The Overhaul takes 72 business hours from your form arriving, because that one is written and designed for you. If a deadline is ever at risk you hear it from us beforehand, not afterwards.
Which platforms do you look at?
The Score reads your LinkedIn profile — every part of it, against 44 checks. That is where the people looking you up land first, and it is the surface we can read in full rather than guess at. The Overhaul goes wider: the words and visuals we write for you are specced to carry across whichever surfaces you actually use.
What if I do not have a website?
You do not need one to be scored. Where a site would show up is Links and Featured — whether anything on your profile sends a reader somewhere you control, rather than deeper into LinkedIn. Some people genuinely do not need a site; if everything you sell happens on one platform, a second destination can be a distraction. If you do want one, The Overhaul includes the brief: what it should say, what it should link to, and what it should capture. We do not build it for you.
Who writes The Overhaul?
We do — the same people who have been publishing on this site since 2010. Every word of it is written for you and not assembled from a template, which is exactly why it takes 72 business hours rather than arriving instantly. Read a few of the 194 articles before you decide; that is rather the point of having them.
What if it does not sound like me?
Then it is not finished. 2 rounds of changes are included and we would rather use both than hand you something you quietly never use. If we still cannot get there, we refund it.
From the archive
We write about this every week
194 articles, free to read, no email required. Everything we recommend is something we have already argued in public.
Stop guessing. It takes one link.
You already have a score, we just put a number on it.
The score costs nothing Nothing to log into No obligation to buy anything