Do it for Me

Your score on 17 September 2026

Ray Vellest

linkedin.com/in/rayvellest

Nearly there800

The case is made, but something in the top half of the page is leaking.

You lost 155 points on 5 checks. Fix them and your score would be 955.

About −65Featured −40Experience −40Recommendations −10
80/80
90/90

Ray Vellest

I help founders and solo operators turn LinkedIn into a growth channel through clearer writing, better content systems, and a more intentional relationship-building. 150/150

Bramhope, England, United Kingdom · Contact info 15/50

5,439 followers · 500+ connections

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Ledgen

About 85/150

Are you trying to build authority on LinkedIn, but it keeps coming down to the same three things? - Clarity: you know what you do, but your point of view isn’t landing. - Voice: your drafts sound “professional” but not like you. - Consistency: you start, stop, restart, and authority never…see more

Top skills: Ghostwriting · Copywriting · Content Strategy · Consulting · Social Media

Featured 80/120

Link

Ledgen

Link · ledgen.io

Link

Work with Me

Link · rayvellest.com

Activity 120/120

5,439 followers

+ Follow
PostsCommentsImages
Ray Vellest6d

You keep explaining your work to people who have no way of knowing if it's any good. Your partner. Your mate from school. Your mum, who still thinks LinkedIn…

0 · 0 comments

Ray Vellest1w

Your saved-posts folder is a graveyard. You know the one. Hundreds of posts you bookmarked because they were going to change how you work. That thread on…

0 · 0 comments

Experience 80/120

  • Founder

    Ledgen

    Jan 2026 – Present · 9 mos

    Ledgen helps B2B founders build authority on LinkedIn with content that’s clear, human, and consistent without turning posting into a second job. What I do - Turn founder thinking…

  • Branding Strategist, Identity Designer, Naming Specialist

    Brandable

    Nov 2011 – Present · 14 yrs 11 mos

    Brandable started as a client-facing brand identity studio, focused on logos, visual identity systems, and brand guidelines. Over time it evolved into a publishing platform on…

  • Digital Strategist, Content Publisher, Systems Builder

    Vellest

    Sep 2008 – Dec 2015 · 7 yrs 4 mos

    Vellest is the home for all of my long-term projects and experiments across design, marketing, and content. I’ve used it to build skills hands-on: launching sites, testing…

Skills 50/60

  • Marketing Writing
  • Persuasive Writing
  • Social Media Writing
  • Ghostwriting

Recommendations 50/60

Ana Oliveira · November 13, 2016

Ray is a true pleasure to work with. He is a great leader, a standout talent and a great communicator. I find Ray extremely efficient and a very complete professional: from…

Every part of your profile, with what we found.

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Summary

Your profile scores 800 out of 1000, which puts it in the Nearly there band. The case is made, but something in the top half of the page is leaking. It is strongest on Headline, Activity and Photo, where nothing was lost. The biggest gaps are in About (−65), Featured (−40) and Experience (−40). In all, you lost 155 points on 5 checks. Fix them and your score would be 955. A further 45 points could not be checked, because LinkedIn does not share that part of a profile.

Banner

80/80
  • It is not the LinkedIn default30/30
  • It carries a legible line of text or a clear mark25/25
  • Nothing important sits under the photo or name overlay15/15
  • It is visually consistent with the photo10/10

What works

The banner reads "Build authority. Attract clients. Stop guessing what to post. Start leading." in clear white type. The text sits centre-right, clear of the bottom-left area where the profile photo and name sit. Flat purple with clean sans-serif type sits fine beside the neutral grey studio portrait; neither looks dated or clashes.

Photo

90/90
  • A photo is present25/25
  • The face is clearly visible and in focus25/25
  • It reads as current and deliberate20/20
  • It survives being shown small20/20

What works

Head-and-shoulders shot, face sharp and filling a large portion of the frame. Studio lighting on a plain grey backdrop, clearly a deliberate recent portrait. Plain grey background and large face mean it stays readable at thumbnail size.

Headline

150/150
  • It is not the automatic "Job Title at Company"20/20
  • It names who it is for30/30
  • It states an outcome, not only a role40/40
  • It contains terms a buyer would type into a search30/30
  • It is readable30/30

What works

Your headline names the audience directly: "I help founders and solo operators". "turn LinkedIn into a growth channel" states a result rather than just a job title. It carries searchable terms a buyer would use: "LinkedIn", "content systems", "writing".

About

85/150
  • It exists and runs to more than three lines20/20
  • It opens with a hook rather than a job history30/30
  • It contains at least one specific, checkable result−40
  • It says who it is for−25
  • It ends with one clear next step25/25
  • It is broken into readable blocks10/10

What works

You open with a question aimed at the reader: "Are you trying to build authority on LinkedIn, but it keeps coming down to the same three things?" It closes with a single instruction: "If you've got the thinking and want the output, reach out via DM."

What to fix

There is no checkable result anywhere in the About — the only figures are about your own process ("30 minutes a week", "a weekly batch"), not client outcomes or named clients. The About only addresses an unnamed "you" who wants authority on LinkedIn; it never names founders, solo operators or any industry, unlike your headline.

Activity

120/120
  • Something was posted or commented in the last 14 days40/40
  • There are at least three posts in the last 90 days30/30
  • At least half of recent activity is original30/30
  • Recent activity relates to what the person sells20/20

What works

Your recent posts are about LinkedIn posting consistency, profiles that undersell you, saved-post paralysis and guru advice — the same ground your service covers.

Experience

80/120
  • The current role is present with company and dates20/20
  • The current role has a description25/25
  • The description states outcomes rather than duties−40
  • At least one number appears in the current role20/20
  • The recent history reads as current15/15

What to fix

The Ledgen description lists services and working model ("Write weekly post batches", "30 minutes/week input", "Async delivery") with no outcomes achieved.

Skills

50/60
  • At least five skills are listed15/15
  • The first three match what the person actually sells25/25
  • At least one skill carries an endorsementnot checked
  • The top three contain no filler10/10

What works

Top three are Marketing Writing, Persuasive Writing and Social Media Writing — aligned with the LinkedIn writing service you sell. Marketing Writing, Persuasive Writing and Social Media Writing are all specific craft skills, not generic traits.

One check could not be run, because LinkedIn does not share that part of a profile.

Recommendations

50/60
  • At least one has been received25/25
  • At least three have been received15/15
  • At least one is from the last two years−10
  • At least one names a specific result10/10

What works

Chris Murphy writes that you "assisted with me finding my perfect job title, slogan" and that afterwards "I feel a lot more clearer and have my goals down".

What to fix

All are older than two years.

What We Could Not Check

45 points could not be confirmed, for the reason given against each part below. They are not counted against you as findings — but they are not awarded either, so your real score may be higher.

We do it for you

One Simple Price

The score is free, but if you want us to do the work, this is our offer.

The Overhaul

Save time. We do it for you.

We work through everything the score flagged and fix it for you. Words written, visuals designed, all of it by hand, then sent to you ready to put in place.

$599one time
How many people?
1
  • A headline built from who you help and the result you get them.
  • An About rewritten to open on a hook and carry one checkable result.
  • A Featured section rebuilt around proof rather than links.
  • Your current role restated as outcomes, with the numbers put back.
  • The topics worth posting about, chosen against what you sell.
  • A photo brief: framing, lighting and crop that survive thumbnail size.
  • A banner designed with one legible line, clear of the profile overlay.
  • The three skills worth ranking first, chosen against what you sell.
  • A request script and the shortlist of people to send it to.
  • One destination, labelled, in the field people actually click.
  • One brand system for people in the same company.
  • Work on an order starts once its details are in.
  • Orders are worked one at a time. Each order takes 3 business days.
  • 2 rounds of changes per order, if anything feels off.

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