Putting together a great YouTube video takes time, creativity, and sometimes a bit of sweat. But what happens when no one sees it? That can be frustrating, even disheartening. The good news is, there are practical ways to make sure your videos don’t just sit there gathering digital dust. Here are ten strategies to help your content get the attention it deserves.
Share Everywhere on Social Media
Social media isn’t just a megaphone—it’s a launchpad. Sharing your videos across platforms like Facebook, X (formerly Twitter), and Reddit can give your views an immediate bump.
For Facebook, post on both your personal profile and any pages you manage. Tag companies or individuals who might find the content useful—this can help get it shared beyond your immediate circle. On X, use relevant hashtags and tag influencers or organizations. When it comes to Reddit, tread lightly. Communities there value genuine engagement, so only share in subreddits where the video adds value.
Post Beyond Social Media
Your video promotion shouldn’t stop with social platforms. Look for other places where your video can live and be discovered.
Add it to your website or blog. Include it in email newsletters. Even offline channels like community TV or radio spots can make a difference. If it’s a review video, add keywords like the model number or product code in your tags. This helps people find it when searching for specific items.
Talk to Your Viewers
Viewers aren’t just numbers—they’re people who want to feel seen and heard. When you connect with them, they stick around.
Invite them to subscribe, like, and comment. Use end screens or pinned comments to highlight what you want them to do next. Ask questions. Say thank you. Feature some of your top fans. And make your channel easier to explore by creating playlists around themes or topics.
Get Smart with Tags
Tags are like guideposts that help YouTube understand what your video is about. When used right, they make your video easier to find.
Start with specific, relevant keywords. Mix in a few long-tail keywords inside quotation marks to keep them as a phrase. Check your tags now and then—if some aren’t helping, swap them out. Testing and tweaking can pay off over time.
Use Paid Social Ads
Running ads on Facebook, X, or Reddit might sound expensive, but it doesn’t have to be. You only pay when someone clicks or watches—that’s a win.
These platforms let you target very specific groups based on interests, age, location, and more. That means you can show your video to the exact type of viewer you want. You can also explore PPC options on platforms like Bing and Yahoo for extra traffic.
Try YouTube Ads
YouTube’s ad system, powered by Google Ads, offers a direct way to reach potential fans right on the platform.
Once you link your YouTube and Google Ads accounts, set a daily budget and pick a format—like skippable video ads or discovery ads. The best part? You only pay if someone watches for more than 30 seconds or interacts with the ad. That means every dollar is working for you.
Join Conversations in Online Communities
Forums and online groups are great places to meet people who care about your video’s topic. Join the conversation before dropping your link.
Start by offering thoughtful comments and answering questions. Once you’ve built trust, mention your video if it’s relevant to the discussion. People are more likely to check it out when they know you’re not just there to promote.
Start with People You Know
Your first audience is closer than you think. Share your videos with friends, family, coworkers, or existing customers.
Send them a short message explaining why you think they’ll enjoy it and asking them to pass it along. Personal recommendations often lead to more engagement than even the most polished ad.
Partner with Other Creators
Find other YouTubers or businesses whose content complements yours. Working together can open the door to a whole new group of viewers.
You could co-host a video, interview each other, or collaborate on a how-to guide. For example, a travel vlogger might team up with a food reviewer to highlight local cuisine. These collabs benefit both sides and give audiences something fresh to watch.
Always Prioritize Quality
Promotion helps, but great content keeps people coming back. Aim to create videos that are well-edited, visually appealing, and genuinely useful or entertaining.
Think about what your audience wants to learn, feel, or laugh about. The more value you deliver, the more likely they are to subscribe and share. And remember, quality doesn’t always mean flashy—sometimes a clear, honest message does more than fancy effects.
Bringing It All Together
Getting more views on YouTube isn’t about chasing trends or going viral overnight. It’s about showing up consistently, connecting with your audience, and promoting your videos with intention. Each view, comment, and share starts with a decision to put your content where people can find it.
Some days will feel slow, and that’s normal. But every post, ad, or reply you make is another brick in the foundation of a growing channel.
Stick with it. Keep learning. And most importantly, keep creating videos that matter—because your voice has value, and someone out there is waiting to hear it.