Building a strong personal brand is easier than ever, but that also means the field is more crowded. Many are trying their hand at coaching and mentorship, but those lacking genuine experience and personality will likely fade away. People are good at spotting inauthenticity.
However, due to the sheer volume of online content, consistent effort is essential to serve your audience. Here are three things entrepreneurs focused on their personal brand should be doing every single day.
Staying Visible
In today’s fast-paced digital world, with everyone constantly scrolling through social media, staying top-of-mind with your followers is crucial. This means posting daily on your preferred social media platforms. These posts are not simply for the sake of posting, but to provide real value.
Planning your content in advance is essential for effective daily posting. A simple way to get organized is by choosing a theme for each day of the week. For example:
- Monday: Share a fun, personal anecdote or image.
- Tuesday: Post a short video discussing your weekly goals.
- Wednesday: Share an inspirational quote image featuring yourself or someone you admire.
- Thursday: Offer a behind-the-scenes photo of your current projects.
- Friday: Create an end-of-week video summarizing your work and online interactions.
Notice the emphasis on video content. Video is increasingly becoming the dominant way to connect with people. It breaks down barriers and builds connections faster than other mediums.
Weekends aren’t included in this specific schedule, not to suggest you shouldn’t post, but to allow for more spontaneous and surprising content. Variety keeps your audience engaged.
Promoting Yourself and Your Ideas
It’s vital to regularly demonstrate your value. Building trust, rapport, and influence with your followers requires consistently showing them what you have to offer.
‘Selling’ doesn’t always mean directly promoting products or services. It also encompasses promoting your ideas, motivations, and the value you can bring to others’ lives. This encourages them to continue following you.
Developing a diverse range of products and services, like online courses, coaching, memberships, and live events, is beneficial for building a profitable and sustainable business. However, your daily ‘selling’ can be broader.
Become comfortable discussing yourself, your background, the value you offer clients, and your current projects. Don’t be afraid to assertively remind people why following you is a beneficial choice and why they should stay engaged.
This approach is unlikely to negatively impact your business.
Continuous Learning
As leaders, stagnation means losing ground, not necessarily in business, but in our ability to continue serving and inspiring those who look up to us.
As personal brand entrepreneurs, the primary goal is to paint a picture of a fulfilling and rewarding life, based on the dreams and aspirations of your audience.
By demonstrating what’s possible with a clear vision, a strong work ethic, and a commitment to bringing value to others, you establish a winning formula. Helping others achieve their goals is a key ingredient to success.
These daily practices should inspire you to reflect on your actions, your target audience, and how you can amplify your impact. By doing so, you’ll likely see positive financial results as a byproduct, which is always a welcome outcome.