Your digital footprint is constantly shaping your personal brand, even from a young age. It’s more than just a concept for celebrities; it affects everyone, especially young athletes navigating the world of social media and college recruitment.

What Exactly Is a Personal Brand?

Think of a personal brand as the unique ‘mark’ you create around yourself. It communicates your skills, personality, and values. The ultimate aim is to build a reputation that attracts opportunities and expands your network. A well-crafted brand helps others recognize your expertise and seek you out.

Every online interaction—every post, picture, and comment—contributes to this brand. These digital breadcrumbs can influence future opportunities, including college prospects and even post-college careers. This is why managing your online presence is so important.

Beyond the Scoreboard

In sports, a brand isn’t just about stats. While performance metrics like batting averages are part of the picture, your brand encompasses much more. It reflects your character, work ethic, and how you interact with others. Coaches and parents also cultivate their own brands, but for now, the focus is on the athlete’s perspective.

Your brand is constantly evolving. Every action either strengthens or weakens it, both online and offline.

The Power of Social Media

Social media platforms like Instagram and Twitter have amplified the impact of personal branding. Unlike a decade ago, today’s young athletes must be mindful of their online image from an early age. The content you share shapes public perception.

Before posting anything, ask yourself:

• What’s my vision and purpose?
• What are my core values and passions?
• What are my short-term and long-term goals?
• What truly makes me happy?

Reflecting on these questions will help guide your online interactions in a positive direction.

Think Before You Post

Social media shouldn’t be a place for airing all personal grievances. While it’s natural to want to express yourself, some issues are best discussed privately with trusted friends, family, or coaches. Instead of venting frustrations publicly, channel that energy into productive action. Focus on improving your skills, building relationships, and practicing positive habits.

Social Media Best Practices

Consider these guidelines when using social media:

• Avoid negativity: Refrain from using curse words, putting others down, or engaging in bullying behavior.
• Protect your image: Before posting a picture, imagine it on the front page of a major newspaper. Would you be comfortable with that level of exposure?
• Keep it private: Personal relationship problems and dramas are best kept off social media. Seek support from your close circle instead.
• Be positive: Share content that reflects your desired image. If you can’t think of anything positive to post, it’s better to post nothing at all.

Shape Your Narrative

You have the power to define your brand. Do you want to be perceived as negative and critical, or as positive, motivated, and a good teammate? Consider what qualities college coaches look for in their players. What kind of energy do you want to project?

Strive to have a positive influence. Before you post anything, ask yourself if it will help or hurt your brand. Every interaction shapes your image, impacting not only your athletic prospects but also your future career opportunities. Start building your positive brand now—it will benefit you for years to come. A personal brand is an asset created by managing your image, expertise and overall presentation.