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Why Your Brand Name Matters More Than You Think
Ever heard of “Backrub”, the search engine? That was Larry Page and Sergey Brin first choice for their Internet project.…
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The Naming Formula: How Top Brands Nail It Every Time
The one thing about brand names like “Apple,” “Google,” and “Nike” is that they don’t just sound good—they feel right.…
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How Brands Become Part of Our Everyday Language
Some brands have become so familiar that we no longer just search, we “Google.” We don’t hail a cab, we…
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Is Your LinkedIn Profile Secretly Embarrassing You?
Most of us treat our LinkedIn profile like that one drawer stuffed with random cables and old instruction manuals. We…
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One Pencil, One Vision: How Small Teams Build Iconic Brands
When you picture the birth of a legendary brand, what comes to mind? Probably some slick agency boardroom, a dozen…
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Give Your Socials a Glow-Up: A Makeover Guide for Solopreneurs
Let me start with a confession—who else loves binge-watching home makeover shows? There’s something weirdly satisfying about watching spaces go…
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Build the Brand of Tomorrow by Reflecting Your Future Self
Let’s be honest, creating a personal brand can feel a lot like putting together a puzzle without the handy picture…
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Stop Apologizing and Build a Brand That Breaks the Internet
In a world where every swipe brings up another perfectly polished persona, perfectly curated grid, and rehearsed tagline, it’s time…
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Craft a Powerful Personal Brand Statement and Stand Out
Let’s be honest: that moment when someone casually asks, “So, what do you do?” can trigger a quiet panic. Suddenly,…
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The LinkedIn Makeover You Didn’t Know You Needed (But Totally Do)
Let’s be honest for a sec: when’s the last time you looked at your LinkedIn profile? Not just glanced at…